Tips to a Successful Direct Mail Campaign

We all receive an unfortunate amount of junk mail on a daily basis. Direct mail campaigns offer an excellent way to sell your product, but there are some important factors you need to adhere to in order to stay out of the dreaded junk pile.

Consider the Package
Outer envelopes should be avoided as much as possible as these act as an additional barrier between your audience and your message. An envelope has less of a chance of being opened by the recipient. If a package is necessary, be sure it is enticing and offers a hint of text regarding your message.

Consider the Design
Content layout, color palette, and overall design will allow your viewer to connect with your content. Keep in mind that your viewer's attention span is mere seconds - and if the content is too wordy, your message will not be given a fair chance. By laying out minimal content in brief yet strong statements, you will be able to get your ideas across in an effective manner. Interesting graphics will draw attention and leave a lasting impression.

Content Placement
Offer a good balance between imagery and text. Always end with a strong and clear call to action. Don't be afraid to repeat the call to action throughout the mailer as this is the most important point for your viewer to retain.

Tester Campaigns
Sending out a few tester campaigns will allow you to hone in on which special deal (if applicable) works the best. Always remember to track results.

A Cost Effective Recommendation
Consider a simple postcard for your next direct mail campaign. Not only is this a cost effective route (minimal printing and postage costs), but this format allows for an instant connection with the content (read: no envelopes). Be sure to check out our deal section, as we are offering a direct mail package, this month.